Bill Gough
Will Show You How To Become a Trusted Marketing Authority

Bill Gough PicIn his 27+ year Allstate Hall of Fame Agency career his agency consistently ranked in the top 1-5% of all Insurance Agency across the country. His agency won 117 insurance sales awards and was inducted into the Hall of Fame in 2011.

Since starting BGI in 2008, he has helped thousands of agents take their agencies to the next level using proven systems and processes. Nearly 3000 agents and team members have attended his conferences and continues to come back year after year to continually “sharpen the saw” with Bill as he is constantly seeking out and learning new and improved ideas to share with the attendees.

On January 1, 2007, tragedy struck Bill’s life in an unimaginable way. He lost his son, Bill Gough III, in a drowning accident while on a family vacation. In the aftermath of this event, Bill decided to create a legacy for his son so his name would live on forever, founding the William M. Gough III Charitable Fund in his memory.

Bill had always enjoyed helping other Agency Owners, and he wanted to do something to give back. This is why he founded BGI Systems in 2008… to help other agency owners achieve and exceed the same success that he experienced over his career.


Laura Harris
The Process Queen Will Share New Exciting Learnings

Laura Harris is one of the best-known agents in the country. If you don’t know her, you’ve probably at least heard of her. She’s been with Allstate for 23 years and runs a very successful agency in Texas. Her agency has received numerous awards over the years.

Laura has been referred to by some as the “Process Queen.” She lives in Canada with her husband, but runs her agency in Texas with processes to ensure it runs smoothly without her having to even be in the same country most of the time! You’re sure to get some great ideas for how your agency can run on “autopilot” from Laura’s presentation.


Jerry Brunson
Direct Mail Marketing Guru

Jerry purchased his first agency in 2004. In 8 years he grew the agency from 2100 items to more than 9000! All organic growth, writing one policy at a time. He repeated his success in 2013 when he purchased another agency and grew it in a similar fashion in only 4 years.

As a Sales Leader he was assigned the Huntsville market. It was one of the worst in the country (ranked around 640 out of 650). Jerry turned things around and achieved several awards including Sales Manager of the year for Alabama for 5 years in a row, top of the region twice, and top of the country once.

Jerry is a direct mail expert and understands the challenges of agency owners. After his presentation at the BGI Systems 2018 “Get on Track” Super Conference where he shared examples of the internal and external marketing he used to grow his agencies, he was surrounded by agents with questions. 75 minutes later when we returned from lunch, agents were still crowded around him. In the 17 evens we have done since 2008, we have NEVER had anything like this!


Dean Day
Get S*** Done, Cajun Style!

When Dean first began using BGI’s systems and processes he enjoyed 67% gains in new business production — in only 90 days … retention gains of nearly 5 points over 12 months (hugely profitable) … and more. Today he’s soaring to the top in his market and state and implements BGI’s System of hiring a sales superstars and customer service heros!

His proven system for implementation is, simply, INCREDIBLE. He’s so good at lightning-fast execution that he’s one of my hand-picked captains leading a Top Producers Club Mastermind team. And his all-new presentation will show you and your staff how to get more done, simply by measuring what they do. Dean’s got 20+ years of success secrets to share with you — all built on this simple idea.

One of Dean’s favorite expressions is “Laissez les bons temps rouler,” which is Cajun for “Let the good times roll.” Frankly, anybody can get on stage and give you a handful of productivity tips. But if you want to get stuff done in our “hair on fire” world of insurance … and you want to have a life while doing it … only Dean can show you that.


Wendy Murphy
Bill’s Sales Superstar

Wendy started with Bill in 1998 as Vanessa’s (Bill’s wife) replacement. Under Bill’s guidance and leadership, she rose to be one of the top sales producers in the state, if not the country.

In December of 2004, Wendy pioneered a satellite office for Bill and at the same time moved the entire sales department into that location.

Wendy’s duties included managing all the day to day at that location plus overseeing 7 sales staff while still averaging 90 items per month. Wendy is a machine when it comes to this game and was the “doer” in Bill’s agency for many years.

She became Agency Principle of The All American Agency on February 1, 2012.

Wendy is always one of the most favored speakers at all of the BGI events and is sure to leave you with your head spinning!